There is nothing better to market your brand, products and services than someone who is actively searching for it online. The secret to success online is putting your business where your customers are looking — and that's exactly what we do at INK. We do all this with the help of SEO, SEM and Analytics. There are various search engines available in the market but with an in house experts we work on the insights from the analytics tools and Choose the best audience from the different platforms (Google, Bing, yahoo, AOL, ADcash, Taboola).

Go online Go Viral

Our concept is simple, if you are not into ecommerce business then this is the right time Go online Go viral, there is nothing better than going online and advertising your business. We help our customers with better ROI why optimizing campaigns and linking KPIs with campaign objectives. Onsite optimization, keyword strategies and content development are just a few of the techniques we use to drive such visitors.

Collaborations and Expertise

The objective of Web Analytics is to first and foremost improve the experience of online customers, it is not a technology to produce reports; it is a virtuous cycle for website optimization.

At Ink we enable businesses to create a powerful data-driven culture, to measure customer interaction with the website, to segment visitors and understand how each group behave, to analyze campaign Return On Investment (ROI), and to optimize the website in order to increase profitability.

Below process used in website optimization:

• Start with a clear understanding of business goals
• Set KPI’s to track achievement
• Capture entire data required for analysis
• Analyze Data to extract insights
• Test Alternatives based on assumptions learned from data analysis.
• Implement insights based on either data analysis or website testing

We are highly dependent on data therefore we at Ink look at the entire data and understand what is happening in the website, listen to customers’ voices and optimize the website to better serve them; after all they are the reason for the website’s existence. Customers should tell us what to do, not consultants, friends or feelings; data and online surveys are the place to look for customers’ needs.

Collaborations and Expertise

Campaign analysis and optimization involves cutting the losses (or under-performing segments) from a campaign while scaling gains (or well-performing segments). This optimization process occurs on many levels, beginning with creatives, choosing right platforms for the campaigns, then moving on to placements and individuals sites, and finally on a campaign-wide level.

At ink we adopt best practices and tools to efficiently collect the necessary data to analyze marketing campaigns and make informed data-driven business decisions. Through Campaign analysis we don’t only help marketers to make short term fixes to their marketing campaign mix but can also provide the marketer with insight into maximizing the lifetime value of a customer over time.

Collaborations and Expertise

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Collaborations and Expertise

Today, social platforms like Facebook, Twitter, Instagram and LinkedIn encourage the sharing of information and opinions. Social media is a very important and powerful tool that companies can utilize to connect with their audience and grow their business. And with digital tracking capabilities, both promoters and detractors can be identified, tracked and responded to in real time.

But in order for social media use to be successful, we at INK help companies to build short term and long term social media plan. The plan will be built from a strategic analysis of business and their social media efforts. Social media analysis must define online goals, target market and competitors as well as assess business needs. We help selecting right tools and social platforms analytics we cut through the clutter to find the most insightful comments and influential consumers. Then we cross-reference these findings with marketing activity, consumer behavior and trends to understand the drivers and implications for our communications strategies.

Collaborations and Expertise

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Collaborations and Expertise

Brand Development

Brand development is kind of marriage and tying a not with the customers. Its how you make your relationship stronger with your very own audience. Building a trust and creating impact on their day to day life. Creating emotional bond between your company’s product and services with customer’s emotions.

There are certain elements which keeps your relation healthier with your customers, this is where we bring in our expertise. We create experience with your brand and products by various platforms.

Collaborations and Expertise