“Your brand is what other people has to say about you when you’re not in the room.”– Jeff Bezos, Amazon founder

We are in the world where people believe in what they experience and make their decisions based on the facts. A good branding strategist will always care about people’s emotions, there reaction, there acceptance and adaptability to the brand. World is full of brands they all created to believe in and faiths are won to bring in value to business. Today everyone live brands, they appreciate, they distrust, some of them are close to their heart and some are most hated. But the best brands always win the hearts and live for decades because they are created with emotions and well associated with customer’s emotions.

We are in the world where people believe in what they experience and make their decisions based on the facts. A good branding strategist will always care about people’s emotions, there reaction, there acceptance and adaptability to the brand. World is full of brands they all created to believe in and faiths are won to bring in value to business. Today everyone live brands, they appreciate, they distrust, some of them are close to their heart and some are most hated. But the best brands always win the hearts and live for decades because they are created with emotions and well associated with customer’s emotions.

Brand-master

Our studio is called “Brand-Master” not because we come up with the brand idea’s there but because we have group of master’s, art directors, design directors, architectures, media directors, artists who puts together life to your brand. Before even they create, they live, they study, they research, they experience and they create exceptional customer experience through various channels to come to the final branding concept. Our team believes in simple yet effective brand practices. To do so we go through various insights, studies the competition, brainstorming sessions with domain expertise. Thereby come the blend of sense and emotion in the form of a BRAND.

“You’ve got to start with the customer experience and work back towards the technology, not the other way around.”
– Steve Jobs Apple

Our team is customer centric not the technology, we tweak our technology based on the needs of customers. Brand value is paid when customer is engaged, returning and happy with the service offered through the various platforms, tools and techniques. Our brands are successful and are built on long relationships that drives continuous value propositions.

B³ Concept (build, bind, back)

At ink we believe in B³ Concept – Build, Bind and Back. Building brand is just the beginning, better brands are customer engaging (bind). With the above blend our fundamentals are very clear to bring our customers back to our brand, make them addicted to what we believe is our actual success.

Our frame work is simple, we study customer life cycle, understand customer behaviors though various channels, understand risk, bring social referrals and develop data mining to map them together to serve customer in a better way.

We have technology, finally that for the first time in the human history allows people to really maintain rich connections with the much larger number of people.– Pierre Omidyar Ebay

We are in the Era of connect, like and share where the data influences more than the people. What we see what we believe, social media brought the revolution the way we do business, today’s world customers are more closely attach to the brands, they share your content, they write about you, they have more power to make you successful or failure. The question is, how to match their needs, how to fulfil their needs and desires through technology enablement, digital-value propositions and experiences.

Plan to success

Good strategist always plan risk first and best strategist plan for better ROI. Our strategist are well disciplined with the process of developing a better strategies for the successful business. They know to communicate and when to communicate with customers the way they want to be communicated with, while driving results.

At ink we not just plan strategy we plan success, to be build successful strategy we do various permutation and combinations, such as customer behaviors, data insights, vision and mission to drive digital strategy, ecosystems and user experiences.

“If you don’t start in the right spot, you are going to lose the game before you even get started.”- Mike O’Neil

Over the years we have seen 360⁰ change in social media platforms, everyday a new platform will emerge and may popular ones will fade away. We have seen customer behaviors changing the way social platforms changes. Whenever there is new platform launched it brings in many Q’s? Along with it, that’s where we brings in A’s to the Q’s. Our team is so much pampered that they see opportunities in every challenge.

We engage our social specialists in constant changing social platforms to research on newer options to improve customer engagements. We have seen social likes, follows, shares and tweets has boosted brands and their sales to the skies. Our experts put social media landscape, engaged in social media exercises, creating social content and actively involved in social communities.

We have exceptional experience in creating unique content.

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